Email marketing that turns
I help eCommerce brands plan, design, and automate emails that drive sales, retain customers, and build long-term loyalty.
- Open for new clients
- Free email audit for your store
- Klaviyo flows built end to end
From first click to repeat customer
One automated journey for every subscriber.
- Subscribes
- Welcome email
- Cart reminder
- First purchase
- Review and repeat
What email marketing really does
It helps you turn your email list into a revenue channel. By sending the right message to the right person at the right time, you can turn a single ad campaign into a stream of repeat buyers and loyal customers.
What you should knowBacked by industry data
- Email marketing generates an average of $36 for every $1 spent. Source: Litmus
- Automated emails can recover abandoned carts, nurture leads, and drive repeat purchases while you focus on your business.
- Imagine recovering an extra $2,000 in monthly sales through strategic email campaigns and automated flows. (Hypothetical example, not a guarantee.)
My email marketing services
Email strategy
A clear plan based on your brand, audience, and goals.
Automated flows
High-converting sequences: welcome, cart, post-purchase, and more.
Email design
Clean, on-brand, mobile-friendly emails that get results.
Campaign management
Promotional and seasonal campaigns to drive sales and engagement.
Luxewear email series
A complete email system for a fictional fashion brand.
Welcome seriesIntroduce the brand and convert new subscribers
Goal
Turn a new subscriber into a first-time buyer within the first week.
Flow map
Two views of the flow. Click or tap one to enlarge it.
Emails
Click or tap an email to enlarge it.
How I built it
- Audience and segment choice: Targeted new subscribers joining the email list.
- Strategic timing: Spaced emails across six days to nurture subscribers without overwhelming them.
- Welcome offer: Introduced a 10% discount to encourage the first purchase.
- Brand storytelling: Used brand-focused content and social proof to build trust.
- Conversion strategy: Added a final reminder to create urgency around the welcome offer.
Abandoned cartRecover lost sales and bring customers back
Goal
Recover shoppers who added items but did not buy.
Flow map
Two views of the flow. Click or tap one to enlarge it.
Emails
Click or tap an email to enlarge it.
How I built it
- Strategic timing: Used a 1-hour delay for the first reminder and longer gaps between follow-ups.
- Segmentation and filters: Targeted customers who started checkout but did not complete their purchase.
- Recovery strategy: Sent a reminder, addressed buying doubts, and followed up with a final incentive.
- Incentive setup: Planned a 10% discount for the final email to encourage checkout completion.
- Flow optimization: Used profile filters to refine targeting and prevent irrelevant reminders.
Post-purchase flowBuild trust and encourage repeat purchases
Goal
Turn a first order into a review and a second purchase.
Flow map
Two views of the flow. Click or tap one to enlarge it.
Emails
Click or tap an email to enlarge it.
How I built it
- Strategic timing: Added carefully spaced delays after purchase to give customers time to receive and experience their products before each follow-up.
- Segmentation and filters: Targeted customers who completed a purchase and received their products, ensuring post-purchase emails reach customers at the appropriate stage of their journey.
- Review request approach: Scheduled the review email for Day 10 to encourage feedback after customers have had time to experience their purchase.
- Cross-sell strategy: Introduced complementary products on Day 17 to encourage repeat purchases without overwhelming customers with immediate promotions.
- Flow optimization: Enabled smart sending and UTM tracking to help manage email frequency and monitor campaign performance.
Campaign emailPromote new drops, sales, and special offers
Goal
Drive sales for a new collection or seasonal sale.
How I built it
- Audience and segment choice: Selected the target audience based on campaign relevance.
- Subject line and preview text: Crafted concise copy to capture attention and encourage opens.
- Layout and call to action: Used a clear visual structure and prominent CTA to guide subscribers toward shopping.
About me
I'm Muktar Idrees, an email marketer focused on helping e-commerce brands turn their email lists into revenue-generating assets. I specialize in Klaviyo email marketing, from designing engaging campaigns to building automated flows that drive sales, recover abandoned carts, and encourage repeat purchases. I combine strategy, email design, copywriting, and automation to create emails that serve a clear business purpose. Currently offering free email marketing auditsLet’s grow your brand with email
Need a complete email marketing system for your store? Let’s talk. Send your store link for a free audit.